Life Goal
PO Box 54099
Wimbledon
London, SW19 7WT
t: 0800 977 5212
f: 0871 264 8469
e: coaching@lifegoal.co.uk

Association for Coaching

Coaching and Mentoring International

The Coaching Academy


Wendy Reeves, owner of LifeGoal

Be the best you can be.


Mission Statement

Using professional coaching skills we help you to be the best that you can be, and live the life you want.

About Wendy Reeves, Founder of LifeGoal


I have over 15 years of Human Resources management experience, three of which were at Company Director level. This has given me a wealth of people experience, and an understanding of the challenges of business and the working environment.

To support my commitment to coaching and the value that it gives to us all, I qualified with distinction as a coach through Coaching and Mentoring International (now part of The Coaching Academy). To maintain my continual professional development, I am a member of the Association for Coaching.

I have a calm, understanding and sympathetic approach. As a coach I may ask you a question that you may not have thought of asking yourself or perhaps may not have dared to ask.

I help individuals on a personal level, sole traders and small business owners. As a Consultant I coach management at organisations including; Sainsbury's, ASDA, Tesco and United Biscuits.

My Story

Many years before I qualified as a coach and set up LifeGoal, I subconsciously came across coaching as a result of some difficult personal experiences.

In the mid nineties I lost my long term partner to cancer.  He died within a few months of diagnosis.  While still reeling from his death I had to move house and was being made redundant from a job I enjoyed over several years  - three major life events happening at the same time.  I felt that my life was closing down around me, which left me feeling bleak, very negative and angry.

I had bereavement counselling for a year, but the feelings of desolation continued to swamp me.  I felt a victim and didn't like what I was turning into and how that made me feel.  I tried alternative remedies such as Shiatsu, but I just couldn't let go of the hurt.  Then a friend recommended a self-help book on positive thinking.  I was sceptical, but was prepared to give anything a go.

After reading the introduction it was an 'aha' moment.  It resonated.  Here was something tangible and practical that I could do that was in my control.  I began to follow the techniques it suggested and whenever I had a negative thought, I'd force myself to switch it off and turn it into something positive by thinking the exact opposite.  So instead of, "I can't face people today", I'd stop myself and say "I can't wait to meet these wonderful people".  When out walking, instead of looking down at the pavement I'd look at the flowers, or the sky - anything to break my self-destructive thought patterns.  A daily mantra of positive affirmations also combined to help.

It wasn't an instant success, but slowly I began to feel more positive about things.  I got a new job, and when a few months later a colleague complimented me on my smile, I realised that was something I hadn't done in a long time.

I am living proof that you can change bad thinking habits.  Like exercising to keep our bodies fit, we have to exercise our minds to keep mentally and emotionally balanced.  It's not easy, but when I think of how bad things once were, I can't believe how far I've come.